Above is the 18" x 24" oil painting I did for August's "Second Saturday Collectors" Special" at the Williams Mill Visual Arts Centre , a centre of over 30 working artist studios & their galleries, plus a main art gallery in Glen Williams (Georgetown) , Halton Hills, Ontario.
Artist Carmen Hickson and I (Christine Montague) started an exclusive art event at the Williams MIll recently entitled "Second Saturday Collectors' Special" . Wait, you say. I am not an art collector and so this event must not apply to me!
But if you think about it, the moment you take that first step, and buy an original work of art, you are a collector. That may not have been your intent, but by making that commitment, you have done more than passively purchase an item to hang in a room, you have done something even better. You have bought something that you respond to emotionally and that speaks to your heart. You have also done something more! You have just supported your local entrepreneur -which is what being a visual artist is (they suffer all the same risks) - and have contributed to your country's cultural economy.
The event has already created a buzz among the other artists at the Williams Mill where I have my studio and this past Saturday, 5 other artist also participated. Congratulations to Simon MacDonald who immediately sold his painting of a regional scene, with another couple standing by hoping to make it theirs! Wow!
So here's what the buzz about "Second Saturday Collectors' Special" is all about -
- Purchasing art is exciting and special. We want you to experience that special thrill. So on the second Saturday of each month, a brand new art work is unveiled at 12 noon in the studios of each of the participating artists. The unveiled art is a surprise to all. This is even great fun for the other artists at the mill.
- While owning original art is as important as the air to breathe for some, we understand that to many original art is regarded as a luxury item. You may love a work, but you are nervous about actually buying it. SO, for that day only, the art work unveiled, is offered at a very, very special price.
- Owning original carries bragging rights! The moment you buy a Second Saturday Collectors Special, you have purchased a real work of art, you beat out others to get it, and you have immediately made an profitable investment. How so? Because at 5 p.m. that Saturday if the painting hasn't sold? The "Second Saturday" price label comes down, and the true value label goes up.
- Original art is an instant heirloom. It has provenance. Who throws out original art? Who puts it in a landfill? It will live on for ever. Hundred years from now, someone will be admiring that work and talking about you - who owned it.
- And last, but not least, you will have purchased locally. To be an artist at the Williams Mill, one can not be a hobbyist. This is a highly disciplined, entrepreneurial profession with long hours . Like farmers, artists are passionate about what they do, but artists never get to take a day off and every cent counts. We appreciate your business.
Carmen and I each create a new painting that is not unveiled until the second Saturday of each month. For that day only, each of our new paintings are offered at only a fraction of their worth.
For example, this month's 18" x 24" oil painting one canvas " Study for Summer Fun" - completed just this morning - was only $100 plus HST. It's wholesale value is $300 plus tax.
Why was this work offered as a lost leader?
Visitors to our studio are always enthusiastic about our work, but through conversation, it would seem that many of these visitors have never bought original art.
So, we have set about to ease the struggle the potential collector may feel in taking that first step in buying original art. We sincerely want to help people experience the joy that comes from owning original art ...and it is a joy!
We also have the fun of challenging ourselves in what special work we will create for this special day.
And to add to the excitement - other Williams Mill artists have decided to take part in August's Second Saturday Collector's Special. Now we can hardly wait for August. What wonderful works and special deals will August bring?